Blog Archives
MedExpress picks The Kite Factory for first UK media brief
We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.
Travel, Trust & TV: Seizing the opportunity in an evolving market
Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.
One Light, Many Stories: Diwali at The Kite Factory
Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.
The Kite Factory Announces New Leadership Structure as CEO James Smith Steps Down
We’re delighted to share that we’ve strengthened our leadership team as we enter an exciting new phase of growth and innovation.
Ryder Cup picks media agency
We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.