Blog Archives
Ryder Cup picks media agency
We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.
Rik Moore celebrated for conscience-driven advertising strategies
We’re delighted to share that Rik Moore Managing Partner for Strategy has been inducted into the Hall of Fame as a Silver Trailblazer by the Silver Marketing Association.
British Red Cross appoints The Kite Factory
We’re proud to share that we’ve been appointed as the media agency for British Red Cross, a globally respected leader in humanitarian work.
The Kite Factory maintains IPA Effectiveness accreditation
We’re proud to share that we have maintained the IPA Effectiveness accreditation.
How are Super Signal Aggregators Powering Ad Tech
Catch up on ATS London 2025 highlights as our Chief Digital Officer, Ben Foster, joins industry leaders to explore how super signal aggregators are shaping ad tech.
Young Lives vs Cancer appoints The Kite Factory to oversee digital media
We’re thrilled to announce a new client partner in the UK’s leading charity for children and young people with cancer.
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Standing out in the media fog: perimenopause and advertising
Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.
Creativity That Performs: Why AI Is the Secret Weapon for Agile Campaigns
Senior Executive at KiteStudio™ Thivyan Kowridas, shares why AI is becoming the secret weapon in the creative process.