Blog Archives
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.
Travel, Trust & TV: Seizing the opportunity in an evolving market
Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.
One Light, Many Stories: Diwali at The Kite Factory
Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.
The Kite Factory Announces New Leadership Structure as CEO James Smith Steps Down
We’re delighted to share that we’ve strengthened our leadership team as we enter an exciting new phase of growth and innovation.
Ryder Cup picks media agency
We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.
Rik Moore celebrated for conscience-driven advertising strategies
We’re delighted to share that Rik Moore Managing Partner for Strategy has been inducted into the Hall of Fame as a Silver Trailblazer by the Silver Marketing Association.
British Red Cross appoints The Kite Factory
We’re proud to share that we’ve been appointed as the media agency for British Red Cross, a globally respected leader in humanitarian work.
The Kite Factory maintains IPA Effectiveness accreditation
We’re proud to share that we have maintained the IPA Effectiveness accreditation.