Blog Archives
Coming together to celebrate Lunar New Year
Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.
Why a ‘bad January’ isn’t the full story for travel brands
Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.
The Kite Factory recognised as an All In Champion
We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.
The Kite Factory appoints managing partner of operations
We’re proud to share that Gabby Krite has been promoted to Managing Partner of Operations.
MedExpress picks The Kite Factory for first UK media brief
We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.
Amplifying a cultural moment to drive real-world impact for Barnardo’s
The Kite Factory amplifies major Barnardo’s and Wicked: For Good partnership through integrated paid media campaign
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.