Blog Archives
Launching a new chapter for Breast Cancer Now
We’re proud to support the launch of a new brand and campaign for our client partner Breast Cancer Now.
The Attention Premium: Why Quality Beats Scale in 2026
Gabby Krite, Managing Partner, explores why attention-not scale -is becoming the new luxury in modern marketing.
Navigating the DUAA new Soft Opt-In Regulations for Charities: A game changer or business as usual?
James Mooney, Head of IT and Data Governance, explores what the DUAA Soft Opt-In could mean for charities and the key considerations to weigh before putting it into practice.
Coming together to celebrate Lunar New Year
Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.
Why a ‘bad January’ isn’t the full story for travel brands
Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.
The Kite Factory recognised as an All In Champion
We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.
The Kite Factory appoints managing partner of operations
We’re proud to share that Gabby Krite has been promoted to Managing Partner of Operations.
MedExpress picks The Kite Factory for first UK media brief
We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.