Blog Archives

29/02/2024

Cookieless series: #1 Transitioning through transformation

Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

20/12/2023

Commercial Christmas in a troubled economy

Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.

05/12/2023

Tailwinds over headwinds: Retail outlook for 2024 

Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.

21/11/2023

Diwali celebrations at The Kite Factory

Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.

20/11/2023

Charity gifting in a troubled economy

Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.

30/10/2023

My Working Day with Managing Director James Smith

MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

24/04/2023

Will personalisation feel the greatest impact from AI in the digital marketing world?

In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

15/02/2023

The (scary) potential of AI in Search

Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.

19/01/2023

What does AI mean for marketers?

Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.

11/01/2023

What does Meta’s violation mean for social media marketing?

Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.

05/01/2023

Why is there a boom in search automation?

Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.

15/12/2022

Spotify Wrapped: a genius marketing campaign

Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.

13/12/2022

Factory Setting: Expanding your career from single to multispecialism

In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.

12/12/2022

The state of data privacy in the UK

This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.

28/11/2022

Factory Settings: Leveraging your own psychological power to grow in digital

In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

15/11/2022

Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills

In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

01/11/2022

Factory Settings: Myth-busting misconceptions about working in the digital industry

Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.

22/09/2022

How can we all improve our digital eco-footprint?

This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.

16/08/2022

Why your digital creative is costing you conversions

MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.

30/05/2022

A day with.. Liz Whitworth, AV Investment Executive

For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

21/04/2022

A day with.. Naomi Linturn, Digital Account Manager

After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.