Blog Archives

30/05/2022

A day with.. Liz Whitworth, AV Investment Executive

For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

21/04/2022

A day with.. Naomi Linturn, Digital Account Manager

After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.