Blog Archives
Generational bracketing risks blinding us to nuances of audiences
Senior Strategist Lydia Martin examines the shift in generational marketing, urging brands to move from age-based targeting to intergenerational strategies.
Rebalancing effectiveness culture
Managing Partner, Anthony Abou-Zeid, argues that the industry must rebalance its focus between short-term metrics and long-term effectiveness.
Media doesn’t have to be a breeding ground for hate
In the final instalment of the series on social identity and the media, Data and Insight Director John Clarvis, explores how we can fight identity-threatening content.
Why parts of the media have a vested interest in intergroup conflict
In the second of a three-part series on social identity and the media, Data and Insight Director John Clarvis breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
TKF wins Bronze at the IPA Effectiveness Awards
We’re so proud to have won a Bronze award at the IPA Effectiveness Awards for our work with David Lloyd Clubs.
What happens when social identity is threatened
In the first of a three-part series, Data and Insight Director John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
Exploring the future of travel advertising with Accord Marketing and Channel 4
Catch up on the highlights from our event exploring the future of travel advertising with Accord Marketing and Channel 4.
Strategy Away Day 2024: A day of reflection, vision, and growth
Catch up on the highlights from our Strategy Away Day.
The best is yet to come for TV advertising
Head of Broadcast Gregor Chalmers explores the future of TV advertising.