Blog Archives
The Kite Factory continues to expand client base with exciting new wins
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
What media can learn from music’s art of improvisation
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
Redrow appoints TKF as its media planning and buying partner
We’re thrilled to welcome new client Redrow!
International Day of Charity – What charities need to know this Emergency Season
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Harnessing the power of digital advertising to foster empathy in charitable giving
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Will personalisation feel the greatest impact from AI in the digital marketing world?
In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
The (scary) potential of AI in Search
Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.
What does AI mean for marketers?
Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.
What does Meta’s violation mean for social media marketing?
Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.
Why is there a boom in search automation?
Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.
Spotify Wrapped: a genius marketing campaign
Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.
Factory Setting: Expanding your career from single to multispecialism
In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.
The state of data privacy in the UK
This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
Factory Settings: Leveraging your own psychological power to grow in digital
In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.
What will brands gain from the newest advertising channels?
Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.
Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills
In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Factory Settings: Myth-busting misconceptions about working in the digital industry
Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
A day with.. Liz Whitworth, AV Investment Executive
For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
A day with.. Naomi Linturn, Digital Account Manager
After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.