Blog Archives

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

24/04/2023

Will personalisation feel the greatest impact from AI in the digital marketing world?

In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

15/02/2023

The (scary) potential of AI in Search

Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.

19/01/2023

What does AI mean for marketers?

Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.

11/01/2023

What does Meta’s violation mean for social media marketing?

Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.

05/01/2023

Why is there a boom in search automation?

Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.