Blog Archives
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Will personalisation feel the greatest impact from AI in the digital marketing world?
In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
The (scary) potential of AI in Search
Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.
What does AI mean for marketers?
Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.
What does Meta’s violation mean for social media marketing?
Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.
Why is there a boom in search automation?
Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.
Spotify Wrapped: a genius marketing campaign
Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.