Blog Archives
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
Commercial Christmas in a troubled economy
Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.
Tailwinds over headwinds: Retail outlook for 2024
Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.
Diwali celebrations at The Kite Factory
Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.
Charity gifting in a troubled economy
Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.