Blog Archives

29/02/2024

Cookieless series: #1 Transitioning through transformation

Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

11/01/2023

What does Meta’s violation mean for social media marketing?

Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.

15/12/2022

Spotify Wrapped: a genius marketing campaign

Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.

13/12/2022

Factory Setting: Expanding your career from single to multispecialism

In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.

12/12/2022

The state of data privacy in the UK

This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.

28/11/2022

Factory Settings: Leveraging your own psychological power to grow in digital

In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.

15/11/2022

Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills

In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.