Blog Archives

28/11/2022

Factory Settings: Leveraging your own psychological power to grow in digital

In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.

15/11/2022

Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills

In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.

01/11/2022

Factory Settings: Myth-busting misconceptions about working in the digital industry

Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.

30/08/2022

A day with.. Camilla Hay, Senior Digital Account Executive

For this month’s day in the life, Camilla shares what her typical day looks like working as part of the Digital Team at TKF.

16/08/2022

Why your digital creative is costing you conversions

MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.

29/06/2022

A day with.. Ben Duncan, Senior Client Account Executive

For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.

22/06/2022

What will be the most important digital marketing platform in 2 years?

A roundup of our recent Digital Departments debate around the future of different marketing platforms.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

10/05/2022

Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

01/06/2021

The Kite Factory appoints its first Director of Search

Niki Grant joins The Kite Factory as the agency’s first Director of Search.

26/01/2021

Is Apple’s ongoing crusade against tracking in consumers’ best interest?

Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.