Blog Archives
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
Is hate speech being addressed at the same rate as privacy concerns on social media platforms?
Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
Planning for Attention in a fragmented media landscape
Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
Why are so few brands casting differently-abled actors?
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
A day with.. Gabby Krite, Digital Account Director
Gabby shares her typical day as Digital Account Director at TKF.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
A day with.. Patrick Beswick, Digital Planner/Buyer
Patrick shares his typical day as a Digital Planner/Buyer at TKF.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.
Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign
The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.
TCF 2.0: Just another privacy update or are wider implications pending?
What the latest iteration of the IAB’s transparency and consent framework means for advertisers.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.