Blog Archives

04/07/2024

The surge of the eco brand: how did they do it?

Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.

12/06/2024

Is hate speech being addressed at the same rate as privacy concerns on social media platforms? 

Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse. 

01/06/2024

The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year

We’re thrilled to maintain our IPA CPD Platinum status for another year running!

30/05/2024

White Claw launches ‘Refreshment Like No Other’ summer OOH campaign

We’re thrilled to see the launch of White Claw’s summer OOH campaign!

14/05/2024

Debunking five myths of programmatic buying

Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.

14/05/2024

The Kite Factory named among The Sunday Times Best Places to Work

We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!

07/05/2024

Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising 

Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.

03/05/2024

Sledgehammer vs scalpel: TV planning is about power as well as precision

Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.

29/02/2024

Cookieless series: #1 Transitioning through transformation

Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

01/08/2023

Beyond the hype: Evolving marketing strategies for 2023 and beyond

MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.

12/07/2023

The Thread that broke the camel’s back?

Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

02/06/2023

Thriving in a transformed working world

In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

22/09/2022

How can we all improve our digital eco-footprint?

This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.

16/08/2022

Why your digital creative is costing you conversions

MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/05/2022

NGOs vs. Sensationalism

In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.

10/05/2022

Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

02/06/2021

A day with.. Patrick Beswick, Digital Planner/Buyer

Patrick shares his typical day as a Digital Planner/Buyer at TKF.

01/06/2021

The Kite Factory appoints its first Director of Search

Niki Grant joins The Kite Factory as the agency’s first Director of Search.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.