Blog Archives
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
Planning for Attention in a fragmented media landscape
Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
Why are so few brands casting differently-abled actors?
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
A day with.. Gabby Krite, Digital Account Director
Gabby shares her typical day as Digital Account Director at TKF.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
A day with.. Patrick Beswick, Digital Planner/Buyer
Patrick shares his typical day as a Digital Planner/Buyer at TKF.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.
Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign
The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.
TCF 2.0: Just another privacy update or are wider implications pending?
What the latest iteration of the IAB’s transparency and consent framework means for advertisers.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.