Blog Archives

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/05/2022

NGOs vs. Sensationalism

In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.

10/05/2022

Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

02/06/2021

A day with.. Patrick Beswick, Digital Planner/Buyer

Patrick shares his typical day as a Digital Planner/Buyer at TKF.

01/06/2021

The Kite Factory appoints its first Director of Search

Niki Grant joins The Kite Factory as the agency’s first Director of Search.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.