Blog Archives
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.