Blog Archives
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.