Blog Archives

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

02/06/2021

A day with.. Patrick Beswick, Digital Planner/Buyer

Patrick shares his typical day as a Digital Planner/Buyer at TKF.

01/06/2021

The Kite Factory appoints its first Director of Search

Niki Grant joins The Kite Factory as the agency’s first Director of Search.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.