Blog Archives

29/02/2024

Cookieless series: #1 Transitioning through transformation

Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

11/01/2023

Factory Settings: How technical skills can help shape and grow your career

In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.

05/01/2023

Media planning for uncertainty (again!)

Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.

05/01/2023

Why is there a boom in search automation?

Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

05/02/2021

Clash of the tech titans: Who’s really in control?

A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.