Blog Archives

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

05/02/2021

Clash of the tech titans: Who’s really in control?

A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.