Blog Archives
Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age
Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.
Building Feedback Fluency: Why a Culture of Openness Still Feels Hard – And What to Do About It
Head of People & Culture Eleanor Manuel, shares why creating a culture of openness has never been more important..
Creativity That Performs: Why AI Is the Secret Weapon for Agile Campaigns
Senior Executive at KiteStudio™ Thivyan Kowridas, shares why AI is becoming the secret weapon in the creative process.
Two Years on in The Third Age of Effectiveness: Proving Digital’s Role in Long-Term Brand Building
Digital Business Director, Mohini Lakhani, explores how digital’s role has evolved from quick conversions to long-term brand building.
The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation
The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation
How to build empathy into your media strategy (and why it works)
COO Kyle Seeley shares how building empathy into media strategy helps brands connect authentically with their audiences, driving trust, engagement, and lasting loyalty.
Am I Too Old For Facebook?
Digital Account Director Naomi Linturn explores why marketers shouldn’t rule out Facebook for younger audiences, with new data revealing untapped opportunities to reach and engage them effectively.
TV advertising is closer than you think
Head of Broadcast Gregor Chalmers explains why TV is more accessible, measurable and effective than ever—especially for startups and SMEs.
The Kite Factory named among The Sunday Times Best Places to Work 2025
We’re delighted to be recognised as one of The Sunday Times Best Places to Work 2025!
Helping Charities embrace AI to their advantage
Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.