Blog Archives
The Kite Factory wins Silver for Independent Agency of the Year in global indie awards
The Kite Factory were announced as the silver winner in the Independent Agency of the Year category.
The Kite Factory recognised as an All In Champion
We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.
What’s on the watchlist for 2026
Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.
AV trends ahead in 2026: Consolidation and Collaboration
Two key themes will dominate the AV discourse in 2026: consolidation and collaboration
The rise of addressable TV
Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.
The Kite Factory appoints managing partner of operations
We’re proud to share that Gabby Krite has been promoted to Managing Partner of Operations.
MedExpress picks The Kite Factory for first UK media brief
We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.