Blog Archives

05/09/2022

International Day of Charity with WaterAid

In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.

05/09/2022

3 lessons in charity loyalty that marketers can tap into

Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.

18/08/2022

A conversation on Cookies with Accord Marketing

In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.

27/07/2022

Five opportunities created by the revolution in measurement

MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.

26/07/2022

Event: The New Era of Measurement

Catch up on the highlights and the keynote presentations from our event on the new era of measurement.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

17/05/2022

In marketing, as in comedy, originality is the key to success

Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.