Blog Archives
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.
Travel, Trust & TV: Seizing the opportunity in an evolving market
Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.
The Kite Factory Announces New Leadership Structure as CEO James Smith Steps Down
We’re delighted to share that we’ve strengthened our leadership team as we enter an exciting new phase of growth and innovation.
Beyond Retention: Building Trust in a Saturated Subscription Economy
Charley Day, Head of Insight explores how emotion, personalisation and smart media can turn subscribers into loyal advocates and grow lifetime value.
Media consumption is up, but attention is still precious
Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.
Ryder Cup picks media agency
We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.
Rik Moore celebrated for conscience-driven advertising strategies
We’re delighted to share that Rik Moore Managing Partner for Strategy has been inducted into the Hall of Fame as a Silver Trailblazer by the Silver Marketing Association.
British Red Cross appoints The Kite Factory
We’re proud to share that we’ve been appointed as the media agency for British Red Cross, a globally respected leader in humanitarian work.
The Kite Factory maintains IPA Effectiveness accreditation
We’re proud to share that we have maintained the IPA Effectiveness accreditation.