Blog Archives

18/06/2025

Building Feedback Fluency: Why a Culture of Openness Still Feels Hard – And What to Do About It

Head of People & Culture Eleanor Manuel, shares why creating a culture of openness has never been more important..

12/06/2025

Creativity That Performs: Why AI Is the Secret Weapon for Agile Campaigns 

Senior Executive at KiteStudio™ Thivyan Kowridas, shares why AI is becoming the secret weapon in the creative process.

11/06/2025

Two Years on in The Third Age of Effectiveness: Proving Digital’s Role in Long-Term Brand Building 

Digital Business Director, Mohini Lakhani, explores how digital’s role has evolved from quick conversions to long-term brand building.

09/06/2025

The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation

The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation

03/06/2025

How to build empathy into your media strategy (and why it works) 

COO Kyle Seeley shares how building empathy into media strategy helps brands connect authentically with their audiences, driving trust, engagement, and lasting loyalty.

02/06/2025

Am I Too Old For Facebook?

Digital Account Director Naomi Linturn explores why marketers shouldn’t rule out Facebook for younger audiences, with new data revealing untapped opportunities to reach and engage them effectively.

28/05/2025

TV advertising is closer than you think

Head of Broadcast Gregor Chalmers explains why TV is more accessible, measurable and effective than ever—especially for startups and SMEs.

23/05/2025

The Kite Factory named among The Sunday Times Best Places to Work 2025

We’re delighted to be recognised as one of The Sunday Times Best Places to Work 2025!

14/05/2025

Why fandoms offer a safe space for Gen Alpha

Managing Partner Anthony Abou-Zeid discusses how brands can engage with Generation Alpha by embracing fandoms and creating authentic, value-driven content to build lasting connections.

12/05/2025

When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media

Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.