Blog Archives

25/01/2024

The glaringly obvious gap in the subscription market and why should you care

Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape. 

24/01/2024

Mastering the art of impactful creatives

A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.

20/12/2023

Commercial Christmas in a troubled economy

Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.

05/12/2023

Tailwinds over headwinds: Retail outlook for 2024 

Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

21/11/2023

Diwali celebrations at The Kite Factory

Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.

20/11/2023

Charity gifting in a troubled economy

Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.

30/10/2023

My Working Day with Managing Director James Smith

MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

10/08/2023

It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy

MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

03/08/2023

Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience

The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.

01/08/2023

Beyond the hype: Evolving marketing strategies for 2023 and beyond

MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.

31/07/2023

YouTube troubles? We’ve got you covered!

Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.

24/07/2023

Reinforcing ‘Craft Planning’

MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.

12/07/2023

The Thread that broke the camel’s back?

Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

10/07/2023

Older, wiser, richer and disengaged

Our latest consumer report exploring advertising’s forgotten generations.

14/06/2023

TKF’s Gabby Krite crowned NDA’s All-Star Hero

We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!

02/06/2023

Thriving in a transformed working world

In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,

31/05/2023

IAB’s Engage 2023: Turning AI from Fantasy into Reality

Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.

26/05/2023

From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness

MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness

24/05/2023

Six tips for managing mental well-being in the workplace

Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.

23/05/2023

The Kite Factory continues to expand client roster

We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!

16/05/2023

The Kite Factory Appoints Talon as OOH Partner

We’re really excited to announce this new partnership!

16/05/2023

The (unintended) impact of purpose-led brands

Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.

04/05/2023

The Kite Factory maintains IPA CPD Platinum Accreditation

We’re proud to maintain our IPA CPD Platinum status!

02/05/2023

What can commercial brands learn from charities?

Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.

28/04/2023

TKF named as one of Campaign’s Best Places to Work

We’re proud to be recognised as one of Campaigns Best Places to Work!

27/04/2023

TikTok Search ads: how can brands ready themselves for what may come?

Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.

26/04/2023

What is greenwashing, and how do you avoid it?

Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.

18/04/2023

What charities can learn from commercial brands

Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

04/04/2023

NFP vs commercial brands…or not?

Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

30/03/2023

Rebel Internet marks launch with campaign challenging big broadband failings

TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.

07/03/2023

Reset, the Podcast: How Comedy Can Help You Perform Better at Work

MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.

17/11/2022

What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

13/10/2022

Opportunities from the last five years’ digital buying trends

Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.

27/09/2022

How charities can prepare for the future of fundraising

In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.

30/05/2022

A day with.. Liz Whitworth, AV Investment Executive

For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/05/2022

NGOs vs. Sensationalism

In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.

21/04/2022

A day with.. Naomi Linturn, Digital Account Manager

After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

06/04/2022

TKF awarded Best Independent Media Strategy and Planning Agency

We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

16/03/2022

Harnessing technology to create a positive hybrid working culture

Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.

15/03/2022

The Kite Factory hires WaterAid’s Charley Day

A big TKF welcome to Charley Day who joins us as our new Strategy Director.

08/03/2022

The Kite Factory launches Female Flyers

To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

03/02/2022

A day with.. Jonathan Blake, AV Investment Executive

JB shares his typical day as an AV Investment Executive at TKF.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Mitigating media inflation in 2022

With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

14/12/2021

Brand purpose in the media agency landscape

This week, Client Account Manager Verity Tennant takes a look at what brand purpose means for both agencies and brands.

01/12/2021

A day with.. Jonny Olive, Senior Client Account Executive

Jonny shares his typical day as Senior Client Account Executive at TKF.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

04/11/2021

A day with.. Jen Ross, Financial Operations Executive

Jen shares her typical day as Financial Operations Executive at TKF.

02/11/2021

Media Week Gold Winners: Long-Term Media Strategy

We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

04/10/2021

The importance of culture in a growth minded business

MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.

18/06/2021

Brands have lost the power struggle

Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.

17/06/2021

The Kite Factory Announces Record 35% Growth Rate and £15million new billings

We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.

09/02/2021

Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.

14/01/2021

TKF welcomes trio of new clients

We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.

13/01/2021

Is anyone paying attention to a word you’re saying?

Actionable insights from Lumen Research’s latest report on measuring consumer attention.

11/12/2020

Care International appoints The Kite Factory as media agency

Care International appoints TKF as media agency following competitive pitch.

30/11/2020

TKF awarded Most Innovative Independent Media Agency

TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.

25/11/2020

Consumer report: The Lockdown subscriber

Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

09/04/2020

International Animal welfare charity Brooke Appoints The Kite Factory

Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.