Blog Archives

13/11/2024

Generational bracketing risks blinding us to nuances of audiences

Senior Strategist Lydia Martin examines the shift in generational marketing, urging brands to move from age-based targeting to intergenerational strategies.

06/11/2024

Rebalancing effectiveness culture

Managing Partner, Anthony Abou-Zeid, argues that the industry must rebalance its focus between short-term metrics and long-term effectiveness.

31/10/2024

Media doesn’t have to be a breeding ground for hate

In the final instalment of the series on social identity and the media, Data and Insight Director John Clarvis, explores how we can fight identity-threatening content.

30/10/2024

Rethinking Generations: Travel, TV, and the Changing Audience Landscape 

Head of Broadcast Gregor Chalmers explores how shifts in the audience landscape highlight the need for brands to move beyond generational stereotypes and connect effectively.

15/10/2024

Why parts of the media have a vested interest in intergroup conflict

In the second of a three-part series on social identity and the media, Data and Insight Director John Clarvis breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.

09/10/2024

TKF wins Bronze at the IPA Effectiveness Awards

We’re so proud to have won a Bronze award at the IPA Effectiveness Awards for our work with David Lloyd Clubs.

06/10/2024

What happens when social identity is threatened

In the first of a three-part series, Data and Insight Director John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.

12/09/2024

Exploring the future of travel advertising with Accord Marketing and Channel 4

Catch up on the highlights from our event exploring the future of travel advertising with Accord Marketing and Channel 4.

11/09/2024

Strategy Away Day 2024: A day of reflection, vision, and growth

Catch up on the highlights from our Strategy Away Day.