Blog Archives
The Kite Factory continues to expand client base with exciting new wins
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
What media can learn from music’s art of improvisation
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
Redrow appoints TKF as its media planning and buying partner
We’re thrilled to welcome new client Redrow!
International Day of Charity – What charities need to know this Emergency Season
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Harnessing the power of digital advertising to foster empathy in charitable giving
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience
The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
YouTube troubles? We’ve got you covered!
Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.
Reinforcing ‘Craft Planning’
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Older, wiser, richer and disengaged
Our latest consumer report exploring advertising’s forgotten generations.
TKF’s Gabby Krite crowned NDA’s All-Star Hero
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
IAB’s Engage 2023: Turning AI from Fantasy into Reality
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Six tips for managing mental well-being in the workplace
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
The Kite Factory continues to expand client roster
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
The Kite Factory Appoints Talon as OOH Partner
We’re really excited to announce this new partnership!
The (unintended) impact of purpose-led brands
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
The Kite Factory maintains IPA CPD Platinum Accreditation
We’re proud to maintain our IPA CPD Platinum status!
What can commercial brands learn from charities?
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
TKF named as one of Campaign’s Best Places to Work
We’re proud to be recognised as one of Campaigns Best Places to Work!
TikTok Search ads: how can brands ready themselves for what may come?
Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.
What is greenwashing, and how do you avoid it?
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
What charities can learn from commercial brands
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
NFP vs commercial brands…or not?
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Rebel Internet marks launch with campaign challenging big broadband failings
TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.
Reset, the Podcast: How Comedy Can Help You Perform Better at Work
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
What does Musk-induced Twitter chaos mean for brands?
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
What will brands gain from the newest advertising channels?
Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Opportunities from the last five years’ digital buying trends
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
How charities can prepare for the future of fundraising
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
A day with.. Liz Whitworth, AV Investment Executive
For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
A day with.. Naomi Linturn, Digital Account Manager
After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
TKF awarded Best Independent Media Strategy and Planning Agency
We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.
A no-nonsense guide to your first job in digital marketing
This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
Harnessing technology to create a positive hybrid working culture
Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.
The Kite Factory hires WaterAid’s Charley Day
A big TKF welcome to Charley Day who joins us as our new Strategy Director.
The Kite Factory launches Female Flyers
To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.
Performance planning: avoiding ‘analysis paralysis’
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Don’t click on this article
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
A day with.. Jonathan Blake, AV Investment Executive
JB shares his typical day as an AV Investment Executive at TKF.
Crisis UK appoints The Kite Factory as UK media agency
We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.
The Kite Factory Announces New Generation Management Structure
We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.
Mitigating media inflation in 2022
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
TKF shortlisted for Campaign’s Agency of the Year
A look back at 2021’s award winning work that resulted in our first ever
Agency of the Year shortlist.
A day with.. Gabby Tong, Senior Account Manager
Gabby shares her typical day as Senior Account Manager at TKF.
Brand purpose in the media agency landscape
This week, Client Account Manager Verity Tennant takes a look at what brand purpose means for both agencies and brands.
A day with.. Jonny Olive, Senior Client Account Executive
Jonny shares his typical day as Senior Client Account Executive at TKF.
Last call for Christmas 2021
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
A day with.. Jen Ross, Financial Operations Executive
Jen shares her typical day as Financial Operations Executive at TKF.
Media Week Gold Winners: Long-Term Media Strategy
We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
The importance of culture in a growth minded business
MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.
Brands have lost the power struggle
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
The Kite Factory Announces Record 35% Growth Rate and £15million new billings
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
TKF welcomes trio of new clients
We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
Care International appoints The Kite Factory as media agency
Care International appoints TKF as media agency following competitive pitch.
TKF awarded Most Innovative Independent Media Agency
TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
International Animal welfare charity Brooke Appoints The Kite Factory
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.