Blog Archives

14/05/2024

Debunking five myths of programmatic buying

Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.

14/05/2024

The Kite Factory named among The Sunday Times Best Places to Work

We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!

07/05/2024

Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising 

Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.

30/04/2024

The Kite Factory names chief digital and commercial officers

We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.

25/04/2024

The cookie fails to crumble…again. 

Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

14/03/2024

The Kite Factory picks up Samaritans Media Brief

We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.