Blog Archives

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five flying high years at The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

22/03/2024

The Kite Factory names James Smith CEO amid senior restructure

We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.

14/03/2024

The Kite Factory picks up Samaritans Media Brief

We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

10/08/2023

It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy

MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

03/08/2023

Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience

The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.

01/08/2023

Beyond the hype: Evolving marketing strategies for 2023 and beyond

MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.

31/07/2023

YouTube troubles? We’ve got you covered!

Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.

24/07/2023

Reinforcing ‘Craft Planning’

MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.

20/07/2023

Event: Exploring Advertising’s Forgotten Generations

Catch up on the highlights and the keynote presentations from our event exploring advertising’s forgotten generations

12/07/2023

The Thread that broke the camel’s back?

Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

10/07/2023

Older, wiser, richer and disengaged

Our latest consumer report exploring advertising’s forgotten generations.

14/06/2023

TKF’s Gabby Krite crowned NDA’s All-Star Hero

We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!

02/06/2023

Thriving in a transformed working world

In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,

31/05/2023

IAB’s Engage 2023: Turning AI from Fantasy into Reality

Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.

26/05/2023

From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness

MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness

24/05/2023

Six tips for managing mental well-being in the workplace

Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.

23/05/2023

The Kite Factory continues to expand client roster

We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!

22/05/2023

Factory Settings: Thriving in a transformed working world 

How the post-Covid working environment empowered a new generation of digital professionals.

16/05/2023

The Kite Factory Appoints Talon as OOH Partner

We’re really excited to announce this new partnership!

16/05/2023

The (unintended) impact of purpose-led brands

Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.

04/05/2023

The Kite Factory maintains IPA CPD Platinum Accreditation

We’re proud to maintain our IPA CPD Platinum status!

02/05/2023

What can commercial brands learn from charities?

Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.

28/04/2023

TKF named as one of Campaign’s Best Places to Work

We’re proud to be recognised as one of Campaigns Best Places to Work!

27/04/2023

TikTok Search ads: how can brands ready themselves for what may come?

Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.

26/04/2023

What is greenwashing, and how do you avoid it?

Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.

18/04/2023

What charities can learn from commercial brands

Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.

05/04/2023

Factory Settings: Practising resilience in the workplace 

In our latest Factory Settings instalment, Digital Account Manager Ellen Stratham highlights the importance of practising resilience in your career.

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

04/04/2023

NFP vs commercial brands…or not?

Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

30/03/2023

Rebel Internet marks launch with campaign challenging big broadband failings

TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.

08/03/2023

Factory Settings: The most surprising elements that could be your reason to explore a career in digital

In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.

07/03/2023

Reset, the Podcast: How Comedy Can Help You Perform Better at Work

MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.

23/02/2023

Factory Settings: How to plan for a career in digital

In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

13/02/2023

Factory Settings: Quietening imposter syndrome and taking the rein of your digital media career

In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.

13/02/2023

The Kite Factory picks up Skin + Me

We’re thrilled to announce our new client, personalised skincare brand Skin + Me.

31/01/2023

Factory Settings: Making the technical side of digital less intimidating to women

In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.

11/01/2023

Factory Settings: How technical skills can help shape and grow your career

In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.

05/01/2023

Media planning for uncertainty (again!)

Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.

07/11/2022

The Kite Factory wins Rebel Fibre

We’re thrilled to welcome new client, Rebel Fibre to TKF team.

09/08/2022

Why it’s the best time to be a media/TV planner

Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

09/09/2020

The Kite Factory awarded World Vision UK media brief

International Christian children’s charity World Vision appoints TKF following competitive pitch.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.