Blog Archives
The Kite Factory wins Rebel Fibre
We’re thrilled to welcome new client, Rebel Fibre to TKF team.
Why it’s the best time to be a media/TV planner
Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.
The Kite Factory Announces New Generation Management Structure
We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
The Kite Factory awarded World Vision UK media brief
International Christian children’s charity World Vision appoints TKF following competitive pitch.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
It turns out that we did all read Boris’s letter.
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.