Blog Archives

07/11/2022

The Kite Factory wins Rebel Fibre

We’re thrilled to welcome new client, Rebel Fibre to TKF team.

09/08/2022

Why it’s the best time to be a media/TV planner

Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

09/09/2020

The Kite Factory awarded World Vision UK media brief

International Christian children’s charity World Vision appoints TKF following competitive pitch.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.