Blog Archives

31/07/2024

Media and marketing: A moral maze?

Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.

30/07/2024

Why heavy metal fans might be the most receptive audience to your ad

Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.

26/07/2024

TKF and ZSL bring underwater penguins to the streets of Central London

We’re so proud to see the launch of ZSL’s brilliant ‘Feel the Wonder’ OOH-led campaign.

23/07/2024

Event: Midlife Revolution

Catch up on the highlights and the keynote presentations from our event on exploring the untapped advertising potential of a misrepresented audience

18/07/2024

Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience

Our latest whitepaper report exploring how brands can captivate midlife women.

04/07/2024

The surge of the eco brand: how did they do it?

Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.

01/06/2024

The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year

We’re thrilled to maintain our IPA CPD Platinum status for another year running!

03/05/2024

Sledgehammer vs scalpel: TV planning is about power as well as precision

Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.

30/04/2024

The Kite Factory names chief digital and commercial officers

We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.