Blog Archives
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
The plagiarism predicament: Unravelling YouTube’s content crisis
Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.
Ask the Experts: The secrets to a winning Christmas appeal
Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.
Decoding Integration: Mastering the Art of Messaging Alignment
Our latest whitepaper report exploring the potential of integration.
Five high-flying years as The Kite Factory
Today marks a remarkable milestone as we celebrate five years as The Kite Factory!
The Kite Factory names James Smith CEO amid senior restructure
We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.
The Kite Factory picks up Samaritans Media Brief
We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.
The Kite Factory picks up London and Whipsnade Zoos
Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!
The Kite Factory expands strategy team
After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!