Blog Archives

25/04/2024

The cookie fails to crumble…again. 

Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

22/03/2024

The Kite Factory names James Smith CEO amid senior restructure

We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.

14/03/2024

The Kite Factory picks up Samaritans Media Brief

We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!