Blog Archives
ZSL brings underwater penguins to the streets of Central London
We’re so proud to see the launch of ZSL’s brilliant ‘Feel the Wonder’ OOH-led campaign.
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
The plagiarism predicament: Unravelling YouTube’s content crisis
Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.
Decoding Integration: Mastering the Art of Messaging Alignment
Our latest whitepaper report exploring the potential of integration.
The Kite Factory picks up Samaritans Media Brief
We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
The glaringly obvious gap in the subscription market and why should you care
Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape.
Mastering the art of impactful creatives
A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.
Commercial Christmas in a troubled economy
Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.
Tailwinds over headwinds: Retail outlook for 2024
Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.
The Kite Factory picks up London and Whipsnade Zoos
Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!
Diwali celebrations at The Kite Factory
Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.
Charity gifting in a troubled economy
Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.
My Working Day with Managing Director James Smith
MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.
Navigating peak periods of the year with a Prioritisation Framework
Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.
The Kite Factory expands strategy team
After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!
How can we balance sustainability with performance across our media buying?
Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.
The Kite Factory picks up Ricola UK media brief
Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!
The complexity of balancing social responsibility with digital marketing goals
Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.
The Kite Factory continues to expand client base with exciting new wins
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
What media can learn from music’s art of improvisation
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
Redrow appoints TKF as its media planning and buying partner
We’re thrilled to welcome new client Redrow!
International Day of Charity – What charities need to know this Emergency Season
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Harnessing the power of digital advertising to foster empathy in charitable giving
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience
The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
YouTube troubles? We’ve got you covered!
Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.
Reinforcing ‘Craft Planning’
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
Event: Exploring Advertising’s Forgotten Generations
Catch up on the highlights and the keynote presentations from our event exploring advertising’s forgotten generations
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Older, wiser, richer and disengaged
Our latest consumer report exploring advertising’s forgotten generations.
TKF’s Gabby Krite crowned NDA’s All-Star Hero
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
IAB’s Engage 2023: Turning AI from Fantasy into Reality
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Six tips for managing mental well-being in the workplace
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
The Kite Factory continues to expand client roster
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
Factory Settings: Thriving in a transformed working world
How the post-Covid working environment empowered a new generation of digital professionals.
The Kite Factory Appoints Talon as OOH Partner
We’re really excited to announce this new partnership!
The (unintended) impact of purpose-led brands
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
The Kite Factory maintains IPA CPD Platinum Accreditation
We’re proud to maintain our IPA CPD Platinum status!
What can commercial brands learn from charities?
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
TKF named as one of Campaign’s Best Places to Work
We’re proud to be recognised as one of Campaigns Best Places to Work!
TikTok Search ads: how can brands ready themselves for what may come?
Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.
What is greenwashing, and how do you avoid it?
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
What charities can learn from commercial brands
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
Factory Settings: Practising resilience in the workplace
In our latest Factory Settings instalment, Digital Account Manager Ellen Stratham highlights the importance of practising resilience in your career.
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
NFP vs commercial brands…or not?
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Rebel Internet marks launch with campaign challenging big broadband failings
TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.
Factory Settings: The most surprising elements that could be your reason to explore a career in digital
In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.
Reset, the Podcast: How Comedy Can Help You Perform Better at Work
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
Factory Settings: How to plan for a career in digital
In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
Factory Settings: Quietening imposter syndrome and taking the rein of your digital media career
In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.
The Kite Factory picks up Skin + Me
We’re thrilled to announce our new client, personalised skincare brand Skin + Me.
Factory Settings: Making the technical side of digital less intimidating to women
In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.
The world of AI technology
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
Finding growth in the Regular Giving model with CARE International
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
Factory Settings: How technical skills can help shape and grow your career
In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.
Media planning for uncertainty (again!)
Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.
Action for Children and The Kite Factory team up for annual Secret Santa campaign
We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.
The complicated world of reporting
In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.
The Kite Factory wins Rebel Fibre
We’re thrilled to welcome new client, Rebel Fibre to TKF team.
Search horror stories
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
3 lessons in charity loyalty that marketers can tap into
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
A conversation on Cookies with Accord Marketing
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
The cookieless and programmatic landscape – where are we?
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
It turns out that we did all read Boris’s letter.
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.