Blog Archives
Factory Settings: The most surprising elements that could be your reason to explore a career in digital
In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.
Reset, the Podcast: How Comedy Can Help You Perform Better at Work
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
Factory Settings: How to plan for a career in digital
In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
Factory Settings: Quietening imposter syndrome and taking the rein of your digital media career
In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.
The Kite Factory picks up Skin + Me
We’re thrilled to announce our new client, personalised skincare brand Skin + Me.
Factory Settings: Making the technical side of digital less intimidating to women
In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.
The world of AI technology
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
Finding growth in the Regular Giving model with CARE International
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
Factory Settings: How technical skills can help shape and grow your career
In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.
Media planning for uncertainty (again!)
Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.
Action for Children and The Kite Factory team up for annual Secret Santa campaign
We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.
The complicated world of reporting
In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.
The Kite Factory wins Rebel Fibre
We’re thrilled to welcome new client, Rebel Fibre to TKF team.
Search horror stories
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
3 lessons in charity loyalty that marketers can tap into
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
A conversation on Cookies with Accord Marketing
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
The cookieless and programmatic landscape – where are we?
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
It turns out that we did all read Boris’s letter.
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.