Blog Archives

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

06/09/2021

Why is it so hard to convince your CEO to invest in brand building?

This week we take a look at long term brand building and why CEO’s often need convincing to invest.

14/07/2021

Customer Moods, Mindsets and Mental Capacity

Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

25/05/2021

Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.