Blog Archives

25/01/2024

The glaringly obvious gap in the subscription market and why should you care

Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape. 

24/01/2024

Mastering the art of impactful creatives

A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.

20/12/2023

Commercial Christmas in a troubled economy

Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.

05/12/2023

Tailwinds over headwinds: Retail outlook for 2024 

Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

21/11/2023

Diwali celebrations at The Kite Factory

Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.

20/11/2023

Charity gifting in a troubled economy

Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.

30/10/2023

My Working Day with Managing Director James Smith

MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

10/08/2023

It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy

MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

03/08/2023

Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience

The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.

01/08/2023

Beyond the hype: Evolving marketing strategies for 2023 and beyond

MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.

31/07/2023

YouTube troubles? We’ve got you covered!

Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.

24/07/2023

Reinforcing ‘Craft Planning’

MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.

20/07/2023

Event: Exploring Advertising’s Forgotten Generations

Catch up on the highlights and the keynote presentations from our event exploring advertising’s forgotten generations

12/07/2023

The Thread that broke the camel’s back?

Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

10/07/2023

Older, wiser, richer and disengaged

Our latest consumer report exploring advertising’s forgotten generations.

14/06/2023

TKF’s Gabby Krite crowned NDA’s All-Star Hero

We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!

02/06/2023

Thriving in a transformed working world

In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,

31/05/2023

IAB’s Engage 2023: Turning AI from Fantasy into Reality

Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.

26/05/2023

From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness

MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness

24/05/2023

Six tips for managing mental well-being in the workplace

Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.

23/05/2023

The Kite Factory continues to expand client roster

We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!

22/05/2023

Factory Settings: Thriving in a transformed working world 

How the post-Covid working environment empowered a new generation of digital professionals.

16/05/2023

The Kite Factory Appoints Talon as OOH Partner

We’re really excited to announce this new partnership!

16/05/2023

The (unintended) impact of purpose-led brands

Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.

04/05/2023

The Kite Factory maintains IPA CPD Platinum Accreditation

We’re proud to maintain our IPA CPD Platinum status!

02/05/2023

What can commercial brands learn from charities?

Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.

28/04/2023

TKF named as one of Campaign’s Best Places to Work

We’re proud to be recognised as one of Campaigns Best Places to Work!

27/04/2023

TikTok Search ads: how can brands ready themselves for what may come?

Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.

26/04/2023

What is greenwashing, and how do you avoid it?

Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.

18/04/2023

What charities can learn from commercial brands

Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.

05/04/2023

Factory Settings: Practising resilience in the workplace 

In our latest Factory Settings instalment, Digital Account Manager Ellen Stratham highlights the importance of practising resilience in your career.

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

04/04/2023

NFP vs commercial brands…or not?

Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

30/03/2023

Rebel Internet marks launch with campaign challenging big broadband failings

TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.

08/03/2023

Factory Settings: The most surprising elements that could be your reason to explore a career in digital

In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.

07/03/2023

Reset, the Podcast: How Comedy Can Help You Perform Better at Work

MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.

23/02/2023

Factory Settings: How to plan for a career in digital

In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

13/02/2023

Factory Settings: Quietening imposter syndrome and taking the rein of your digital media career

In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.

13/02/2023

The Kite Factory picks up Skin + Me

We’re thrilled to announce our new client, personalised skincare brand Skin + Me.

31/01/2023

Factory Settings: Making the technical side of digital less intimidating to women

In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.

23/01/2023

The world of AI technology

In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.

12/01/2023

Finding growth in the Regular Giving model with CARE International

For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.

11/01/2023

Factory Settings: How technical skills can help shape and grow your career

In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.

05/01/2023

Media planning for uncertainty (again!)

Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.

30/11/2022

Action for Children and The Kite Factory team up for annual Secret Santa campaign

We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.

16/11/2022

The complicated world of reporting

In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.

07/11/2022

The Kite Factory wins Rebel Fibre

We’re thrilled to welcome new client, Rebel Fibre to TKF team.

31/10/2022

Search horror stories

In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.

19/10/2022

Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022

Rik and Christian sit down to discuss the big headlines from EffWorks 2022.

16/09/2022

Search Automation with Squared.io

Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.

05/09/2022

International Day of Charity with WaterAid

In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.

05/09/2022

3 lessons in charity loyalty that marketers can tap into

Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.

18/08/2022

A conversation on Cookies with Accord Marketing

In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

06/09/2021

Why is it so hard to convince your CEO to invest in brand building?

This week we take a look at long term brand building and why CEO’s often need convincing to invest.

14/07/2021

Customer Moods, Mindsets and Mental Capacity

Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

25/05/2021

Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.