Blog Archives
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
We’re thrilled to welcome new client Redrow!
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
Catch up on the highlights and the keynote presentations from our event exploring advertising’s forgotten generations
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Our latest consumer report exploring advertising’s forgotten generations.
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
How the post-Covid working environment empowered a new generation of digital professionals.
We’re really excited to announce this new partnership!
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
We’re proud to maintain our IPA CPD Platinum status!
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
We’re proud to be recognised as one of Campaigns Best Places to Work!
Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
In our latest Factory Settings instalment, Digital Account Manager Ellen Stratham highlights the importance of practising resilience in your career.
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.
In our latest Factory Settings instalment, Digital Account Manager Alice Stapleton shares three surprising elements that she found when starting her career in digital.
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
In our latest Factory Settings instalment, Digital Planner Buyer Maria Tudor shares her tips for planning a career in digital.
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
In our latest Factory Settings instalment, Digital Account Director Simi Gill shares how to take the reins of your digital media career.
We’re thrilled to announce our new client, personalised skincare brand Skin + Me.
In our latest Factory Settings instalment, Digital Account Director Jodie Brookton shares an insight into how we can make the technical side of digital less intimidating to women.
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.
Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.
We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.
In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.
We’re thrilled to welcome new client, Rebel Fibre to TKF team.
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
A guide to why brand advertising is pivotal in scaling subscription services and products.
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.
A look and why, how and where you should be investing in media this autumn.
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
A look at newly released data from JICMail showing just how important mail has been to us the last few months.
How Shared Media can step-change your business and make your budget work significantly harder.
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Why it might be time for press advertisers to diversify their channel planning this autumn.
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
Key considerations to give the best chance of success with Earned media.
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Blending art and science to empower digital marketing in a post GDPR world.
A roundup of TV and news from the past year from our trading experts.
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