Blog Archives
Turning Loyalty Into Sales: Using Retailer Data to Power Paid Social
Digital Account Director Camilla Hay dives into how retailer first-party data is transforming paid social.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.
Amplifying a cultural moment to drive real-world impact for Barnardo’s
The Kite Factory amplifies major Barnardo’s and Wicked: For Good partnership through integrated paid media campaign
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.
Stop Jumping to Fixes: Start Asking the Right Kind of Question
Head of Operations, Gabby Krite shares how understanding whether an agency’s challenges lie in process, technology, infrastructure, or people and skills leads to smarter, lasting solutions.
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.
Travel, Trust & TV: Seizing the opportunity in an evolving market
Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.
One Light, Many Stories: Diwali at The Kite Factory
Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.