Blog Archives

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

In this episode we hear from some of TKF’s digital specialists as they discuss why TikTok will become the most important digital media platform.

27/07/2022

Five opportunities created by the revolution in measurement

Following our recent event on the New Era of Measurement, MP for Digital Ben Foster tells us the five opportunities created by the revolution in measurement, triggered by increased privacy and legislation. 

26/07/2022

Event: The New Era of Measurement

See the highlights from our New Era of Measurement event.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest attention insight report.

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

07/06/2021

New TGI data takes a step towards more inclusive planning

A look at inclusive media planning and what this means for us as advertisers.

28/04/2021

Our formula for a successful subscription launch

In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

19/05/2020

Why the rules of engagement are more crucial than ever

Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

08/04/2020

The Kite Factory Names New UK Managing Director in James Smith

TKF promotes Client Service Director James Smith to UK Managing Director.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.

21/01/2020

#PMA20: The Kite Factory on Winning Best Brand Engagement

PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.