Blog Archives
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
How to act on ad inaction during an election period
What does the upcoming election period mean for us as advertisers?
Is hate speech being addressed at the same rate as privacy concerns on social media platforms?
Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The Kite Factory names James Smith CEO amid senior restructure
We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.
TKF’s Gabby Krite crowned NDA’s All-Star Hero
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
IAB’s Engage 2023: Turning AI from Fantasy into Reality
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Six tips for managing mental well-being in the workplace
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
The Kite Factory continues to expand client roster
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
The Kite Factory Appoints Talon as OOH Partner
We’re really excited to announce this new partnership!
The (unintended) impact of purpose-led brands
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
The Kite Factory maintains IPA CPD Platinum Accreditation
We’re proud to maintain our IPA CPD Platinum status!
What can commercial brands learn from charities?
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
TKF named as one of Campaign’s Best Places to Work
We’re proud to be recognised as one of Campaigns Best Places to Work!
What is greenwashing, and how do you avoid it?
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
What charities can learn from commercial brands
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
NFP vs commercial brands…or not?
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
A conversation on Cookies with Accord Marketing
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Why it’s the best time to be a media/TV planner
Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Event: The New Era of Measurement
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Overcoming barriers to donate
Our proprietary report on the barriers to donation, in partnership with YouGov.
Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
RE:Purpose – driving new models of engagement for charities
Addressing the challenges facing traditional giving.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.
#PMA20: The Kite Factory on Winning Best Brand Engagement
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.