How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Event: The New Era of Measurement
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
Overcoming barriers to donate
Our proprietary report on the barriers to donation, in partnership with YouGov.
Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Creating growth in the time of Covid-19
Actionable insights for UK media advertisers.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
RE:Purpose – driving new models of engagement for charities
Addressing the challenges facing traditional giving.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.
#PMA20: The Kite Factory on Winning Best Brand Engagement
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.