Blog Archives
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Overcoming barriers to donate
Our proprietary report on the barriers to donation, in partnership with YouGov.