Blog Archives

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

07/06/2021

New TGI data takes a step towards more inclusive planning

A look at inclusive media planning and what this means for us as advertisers.

28/04/2021

Our formula for a successful subscription launch

In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.