Blog Archives

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.