Blog Archives

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

In this episode we hear from some of TKF’s digital specialists as they discuss why TikTok will become the most important digital media platform.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest attention insight report.

17/05/2022

The DTC Playbook with Mike Stevens

In this months episode, Head of Planning Christian Taylor sits down with author of ‘The Direct to Consumer Playbook’ Mike Stevens to discuss the challenges facing DTC entrepreneurs.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.