Blog Archives

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.