Blog Archives
Will personalisation feel the greatest impact from AI in the digital marketing world?
In this episode TKF’s digital gurus unpack by personalisation will feel the greatest impact from AI in the digital marketing world.,
The Kite Factory appoints new business and marketing lead
We’re thrilled to announce the appointment of long-term consultant Emily Underhill to the role of Head of Marketing & New Business.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
TKF awarded Best Independent Media Strategy and Planning Agency
We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.
A no-nonsense guide to your first job in digital marketing
This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
Harnessing technology to create a positive hybrid working culture
Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.
The Kite Factory hires WaterAid’s Charley Day
A big TKF welcome to Charley Day who joins us as our new Strategy Director.
The Kite Factory launches Female Flyers
To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.
Performance planning: avoiding ‘analysis paralysis’
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Don’t click on this article
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
Last call for Christmas 2021
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
Fireside: Principles & Practices of Fundraising
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign
The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.
The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.
#PMA20: The Kite Factory on Winning Best Brand Engagement
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.