Blog Archives

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

06/04/2022

TKF awarded Best Independent Media Strategy and Planning Agency

We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

16/03/2022

Harnessing technology to create a positive hybrid working culture

Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.

15/03/2022

The Kite Factory hires WaterAid’s Charley Day

A big TKF welcome to Charley Day who joins us as our new Strategy Director.

08/03/2022

The Kite Factory launches Female Flyers

To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

23/03/2021

Fireside: Principles & Practices of Fundraising

Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.

09/02/2021

Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.

13/01/2021

Is anyone paying attention to a word you’re saying?

Actionable insights from Lumen Research’s latest report on measuring consumer attention.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

23/06/2020

The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’

The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

08/04/2020

The Kite Factory Names New UK Managing Director in James Smith

TKF promotes Client Service Director James Smith to UK Managing Director.

02/04/2020

Wood Green appoints The Kite Factory to launch new Legacy Fundraising programme

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

21/01/2020

#PMA20: The Kite Factory on Winning Best Brand Engagement

PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.