Blog Archives

30/05/2024

White Claw launches ‘Refreshment Like No Other’ summer OOH campaign

We’re thrilled to see the launch of White Claw’s summer OOH campaign!

14/05/2024

Debunking five myths of programmatic buying

Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.

14/05/2024

The Kite Factory named among The Sunday Times Best Places to Work

We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!

07/05/2024

Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising 

Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.

30/04/2024

The Kite Factory names chief digital and commercial officers

We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

22/03/2024

The Kite Factory names James Smith CEO amid senior restructure

We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.

31/07/2023

YouTube troubles? We’ve got you covered!

Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.

23/05/2023

The Kite Factory continues to expand client roster

We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!