Blog Archives
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
How to act on ad inaction during an election period
What does the upcoming election period mean for us as advertisers?
Is hate speech being addressed at the same rate as privacy concerns on social media platforms?
Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.