Blog Archives
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
Cookieless series: #2 Shifting from pragmatism to proactivity
Digital Account Director Mo shares an update on Google’s timings and why brands must avoid the overreliance on cookies to avoid long term impact.