Blog Archives
Why it’s the best time to be a media/TV planner
Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.