Monthly Archives: July 2021
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
It’s time social giants stepped up to the tackling-racial-hate plate
Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate.
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
A day with.. Sarah Faust, Senior Data Scientist
Sarah shares her typical day as Senior Data Scientist at TKF.