Monthly Archives: April 2024

30/04/2024

The Kite Factory names chief digital and commercial officers

We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.

25/04/2024

The cookie fails to crumble…again. 

Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!