Monthly Archives: April 2026
The Third Era of Measurement
View our latest report exploring the third era of measurement.
Embracing the “and” in AV planning
Why the TV vs YouTube debate is holding the industry back, and how embracing a “bothism” approach to AV planning unlocks stronger, more effective outcomes.
Agentic AI: The Next Frontier for Digital Operations?
Digital Business Director Mohini Lakhani explores how agentic AI is moving digital operations from assisted automation to autonomous, decision-making systems.
From cost to capital: How marketing and agencies can win the value conversation
Managing Partner Anthony Abou-Zeid explores why marketing still struggles to prove its value in financial terms and how agencies can help clients reframe it as a driver of growth.