Category Archives: Thoughts

12/01/2023

Finding growth in the Regular Giving model with CARE International

For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.

11/01/2023

What does Meta’s violation mean for social media marketing?

Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.

11/01/2023

Factory Settings: How technical skills can help shape and grow your career

In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.

05/01/2023

Media planning for uncertainty (again!)

Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.

05/01/2023

Why is there a boom in search automation?

Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.

15/12/2022

Spotify Wrapped: a genius marketing campaign

Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.

13/12/2022

Factory Setting: Expanding your career from single to multispecialism

In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.

12/12/2022

The state of data privacy in the UK

This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.

08/12/2022

I guess now it’s time: The importance of age in 2023

Rik chats to Campaign about why the over-60s are becoming just as important to brands as Gen Z.

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.