Category Archives: Thoughts
What does AI mean for marketers?
Managing Partner for Digital Ben Foster explores how AI technology can improve marketing campaign efficiencies.
Finding growth in the Regular Giving model with CARE International
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
What does Meta’s violation mean for social media marketing?
Digital Account Director Simi Gill shares an insight into Meta’s recent data violation and how this impacts social media marketing.
Factory Settings: How technical skills can help shape and grow your career
In our first Factory Settings instalment of 2023, Strategist Lydia Martin shares a work achievement she is most proud of and how technical skills can help shape and grow your career.
Media planning for uncertainty (again!)
Digital Planner Buyer Maria Tudor shares how the pandemic learnings can help us prepare for the year ahead.
Why is there a boom in search automation?
Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.
Spotify Wrapped: a genius marketing campaign
Digital Account Manager Naomi Linturn explores Spotify’s genius annual marketing campaign, as it reaps the glory of being the talk of the town.
Factory Setting: Expanding your career from single to multispecialism
In the next instalment of Factory Settings, Digital Account Manager Naomi Linturn looks at how to expand your career from single to multispecialism.
The state of data privacy in the UK
This week, Head of Digital Operations Gabby Krite shares what data privacy currently looks like in the UK.
I guess now it’s time: The importance of age in 2023
Rik chats to Campaign about why the over-60s are becoming just as important to brands as Gen Z.