Category Archives: Thoughts
Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
What does Netflix’s new ad-support plan mean for brands?
Head of Broadcast, Gregor Chalmers explains what Netflix’s latest Ad-supporter tier launch means for brands.
Opportunities from the last five years’ digital buying trends
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
Performance planning: How to ride the crisis wave, not drown beneath it
In the latest Performance Planning series, Niki Grant shares the importance of how a brand is marketing in the current climate via The Media Leader
How charities can prepare for the future of fundraising
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
3 lessons in charity loyalty that marketers can tap into
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
Performance planning: How to plan for a Christmas like no other
Digital Planner Buyer Alice Stapleton explains how being early and flexible is key to media planning during a festive season with a cost-of-living crisis and a World Cup around the corner.