Category Archives: Thoughts
Paralympics may be over, but our workplace challenges remain
Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Why are so few brands casting differently-abled actors?
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
Let’s honour the Paralympics by binning the word ‘disabled’
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
Why brands should write their Christmas list early this year
With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.
How to ensure advertising is a positive influence on the next generation
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Three strikes and you’re out: Google’s new ad policy pilot
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.