Category Archives: Thoughts
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
A day with.. Naomi Linturn, Digital Account Manager
After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.
Is Google Analytics 4 privacy compliant?
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
Why Elon Musk’s recent acquisition is continuing to raise eyebrows
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
Performance planning: Diminishing returns and taking action
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
Harnessing technology to create a positive hybrid working culture
Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.