Category Archives: Thoughts
We need to get real about ‘art vs science’ in digital media
Direct of Search Niki Grant talks all things digital media via Mediatel.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Brands have lost the power struggle
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
The Kite Factory Announces Record 35% Growth Rate and £15million new billings
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
Ensuring card days are not hard days
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Three trends that will determine whether you reach your audience this summer
A look at how you can reach your audience this summer.
Is anyone paying attention to a word you’re saying?
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
Our formula for a successful subscription launch
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.