Category Archives: Thoughts
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Christmas 2020: Why are diverse ads still facing unacceptable backlash?
Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.
The value of Earned Media in UK Vaccine take-up
Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
Reasons to Be Cheerful with James Smith
James Smith shares what keeps him smiling with New Digital Age.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
What will impending job losses mean for sales this Christmas?
We explore what the impending job losses means for sales this Christmas.