Blog Archives
The world of AI technology
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
What does Musk-induced Twitter chaos mean for brands?
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Opportunities from the last five years’ digital buying trends
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.