Blog Archives

23/01/2023

The world of AI technology

In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.

12/01/2023

Finding growth in the Regular Giving model with CARE International

For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.

17/11/2022

What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

16/11/2022

The complicated world of reporting

In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

31/10/2022

Search horror stories

In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.

19/10/2022

Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022

Rik and Christian sit down to discuss the big headlines from EffWorks 2022.

13/10/2022

Opportunities from the last five years’ digital buying trends

Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.