Blog Archives
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
The overlooked demographic: Under 25’s in lockdown
Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.