Blog Archives
Why heavy metal fans might be the most receptive audience to your ad
Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.