Blog Archives

18/06/2021

Brands have lost the power struggle

Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.

26/01/2021

Is Apple’s ongoing crusade against tracking in consumers’ best interest?

Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.