Blog Archives
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Event: The New Era of Measurement
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
In marketing, as in comedy, originality is the key to success
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.