Blog Archives
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
Five high-flying years as The Kite Factory
Today marks a remarkable milestone as we celebrate five years as The Kite Factory!
TKF crowned Independent Media Agency of the Year!
We’re ecstatic to be crowned Campaign’s Independent Media Agency of the Year!
TKF’s Head of People shortlisted in IPA’s iList 2024
We’re thrilled to see our Head of People, Eleanor Manual, shortlisted in this year’s IPA iList!
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.