Blog Archives

26/03/2024

Cookieless series: #2 Shifting from pragmatism to proactivity

Digital Account Director Mo shares an update on Google’s timings and why brands must avoid the overreliance on cookies to avoid long term impact.

27/07/2022

Five opportunities created by the revolution in measurement

MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.

26/07/2022

Event: The New Era of Measurement

Catch up on the highlights and the keynote presentations from our event on the new era of measurement.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

13/01/2021

Is anyone paying attention to a word you’re saying?

Actionable insights from Lumen Research’s latest report on measuring consumer attention.