Blog Archives
Performance planning: avoiding ‘analysis paralysis’
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Don’t click on this article
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
A day with.. Jonathan Blake, AV Investment Executive
JB shares his typical day as an AV Investment Executive at TKF.
Crisis UK appoints The Kite Factory as UK media agency
We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.
The Kite Factory Announces New Generation Management Structure
We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.
Mitigating media inflation in 2022
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
TKF shortlisted for Campaign’s Agency of the Year
A look back at 2021’s award winning work that resulted in our first ever
Agency of the Year shortlist.
A day with.. Gabby Tong, Senior Account Manager
Gabby shares her typical day as Senior Account Manager at TKF.