Blog Archives

01/06/2024

The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year

We’re thrilled to maintain our IPA CPD Platinum status for another year running!

03/05/2024

Sledgehammer vs scalpel: TV planning is about power as well as precision

Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.

30/04/2024

The Kite Factory names chief digital and commercial officers

We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.

25/04/2024

The cookie fails to crumble…again. 

Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

22/03/2024

The Kite Factory names James Smith CEO amid senior restructure

We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.