Blog Archives
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
The cookieless and programmatic landscape – where are we?
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Coping with the uncertain future of ad automation
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.