Blog Archives
The (scary) potential of AI in Search
Head of Digital Operations Gabby Krite shares her thoughts on the potential of AI in Search.
Why is there a boom in search automation?
Digital Account Director Jodie Brookton unpacks the pros and cons of automation and how brands can utilise it effectively.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.