Blog Archives
Media consumption is up, but attention is still precious
Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.
Why heavy metal fans might be the most receptive audience to your ad
Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The Kite Factory picks up London and Whipsnade Zoos
Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!
The Kite Factory expands strategy team
After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!
It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Reinforcing ‘Craft Planning’
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Beware the risks of staff absorbing digital media tasks
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Understanding consumer mindset via keyword intent
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.