Blog Archives

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

10/08/2023

It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy

MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.

24/07/2023

Reinforcing ‘Craft Planning’

MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.